"When Traditional Advertising Goes Digital" - new cartoon and post on the adolescent stage of integrated media http://tomfishburne.com/2013/03/digital.html

Wenn QR-Codes versagen when traditional advertising goes digital - Tom Fishburne

"Social Network Adoption"

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

“This generation doesn’t dislike brands. What they don’t like is advertising.” Erin McPherson from Maker Studios said this about about Millennials at an IAB event last year. She continued, “The new…

“This generation doesn’t dislike brands.” Erin McPherson from Maker Studios said this about about Millennials at an IAB event last year. She continued, “The new…

3-13-2016 The Trojan Horse metaphor is regularly used to describe content marketing. I’ve used it frequently myself. I like the idea of marketers sharing content so good that an audience would welcome it for…

The Trojan Horse metaphor is regularly used to describe content marketing. I’ve used it frequently myself. I like the idea of marketers sharing content so good that an audience would welcome it for…

160711.tracking

There’s a widening gap between how marketers and consumers feel about brands collecting data and tracking customer journeys. According to a recent report by Edelman and The University of Cambridge …

Here's another great Marketoonist cartoon - we've already had comments on The Orange Rag blog from people saying the artist 'must' have worked in legal software.

“if it were really a good idea, someone would already be doing it.” In innovation, we often fixate too much on the competition. We benchmark and validate ideas based what everyone else is doing.

Snapchat cartoon

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

When I worked in web marketing in the late nineties, everyone was focused on “eyeballs” (basically counting impressions) and clicks. Ad inventory was sold on a CPM model. Not much has c…

When I worked in web marketing in the late nineties, everyone was focused on "eyeballs" - basically counting impressions. Ad inventory was sold on a CPM model.

The Power of the Emoji! :) #happyfriday

Birddog B2B on

Generation Z, Millenial Marketing, Tom Fishburne, BrandCamp, Marketoonist

Marketing tools are getting better and marketers are gaining better access to data to guide decisions. But the onus is on marketers to lead with data without being led by data.

A weekly marketing cartoon by Tom Fishburne since If a picture tells a thousand words, a marketoon tells a thousand boring powerpoint slides.

Opportunity passes by when you wait and watch for too long.  New marketing techniques that were effective early become useless once everybody else piles on.

Do you think anyone would want to watch your company’s cover of last summer’s hit song Call Me Maybe? Memejacking and newsjacking will be much more effective if you move fast. Irrelevance can be an embarrassing content marketing mistake.

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