I think is true for both books and screen. The writing in a film should be just as vivid and concise as any novel. You can see the rain on screen, but if the mood isn't there, if the characters aren't right, it's just rain. the sensation in writing
Jonn C. Gardner quote from "On Becoming a Novelist". Writing Tips & Quotes by Famous Authors /// Met and interviewed him while in college, and he was an engaging mentor in his week on campus, and from that brief encounter made a life-time impression.