Studio Frith on designing Alexa Chung's "formal but playful" fashion label
Earlier this year fashion icon Alexa Chung had her many fans reeling with the news of her own label. The campaign saw the model, muse, presenter and writer put her trend-spotting taste to use in creating her own collection. Such an exciting move from Alexa had to look slick and playful in every aspect, from the clothes to the branding, which was created by Studio Frith.
Lui StoreLui is a new concept store in Warsaw. Incorporating as much creative space as possible, LUI offers an individual and authentic platform for the vibrant forward-thinking community within art and fashion.We were responisible for branding and in…