it is valid before pinning, and yes, it is! it starts with a recording saying "if you or someone you know is in emotional crisis.", so you can call it if you are worried about a loved one. handy number to have - let's hope you never need it.
"So basically, if you use that analogy to excuse rape, you're saying you have less self control and fewer basic social manners than my two dogs. That also probably means you should be neutered and kept on a leash"