Ref: 1/2-049688-G Woman, on roller skates, advertising Osram light bulbs. Shows her wearing a hat decorated with pictures of street lamps and holding a poster that reads: "Osram. Last longest - beat gas". Other posters are attached to her dress. Photograph taken circa 1915-1922, by Steffano Webb of Christchurch.
Wearable real estate advertisement
Miss Laking wears an elaborate costume to advertise Auckland real estate company Thomas Hanna & Co., in 1911. Hand-painted panels on her dress depict houses and farms, her hat is a model of a villa with a ‘for sale’ sign, and she holds an open fan with the firm’s name on it...
Ref: 1/1-021275-G Woman advertising Wanganui's Telsa photographic studios, circa 1910. She wears a hat with a sign reading `Tesla Studios', a dress covered with photographic prints, and roller skates. She holds a camera on a tripod. Photograph taken by Telsa Studios, which operated 1908 to 1955. This photo might be of Miss M Burden who tied for Best Poster Costume at a fancy dress and poster carnival held at the Olympia Rink, Hastings, March 1912.
These women, who are advertising Allan & Co's Music Warehouse won the prize design at the Great Poster ball held in Melbourne in September 1900. The novel nature of the fund-raising ball was reported throughout New Zealand, and by 1901 Poster Balls were being held throughout the country.