Our Portfolio

Collection by Downing Creative • Last updated 7 weeks ago

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A collection of some of Downing's work.

Downing Creative
We're fizzing over these business cards for Omega Plus!⁠ Each card features a custom die-cut paw print, citrus edge printing, and (most importantly) each cardholder's furry family member.⁠ ⁠ #downing #businesscards #nelsonnz Brand Management, Global Brands, Omega, Business Cards, Card Holder, Printing, Lipsense Business Cards, Visit Cards, Carte De Visite

Omega Plus Business Cards

We're fizzing over these business cards for Omega Plus!⁠ Each card features a custom die-cut paw print, citrus edge printing, and (most importantly) each cardholder's furry family member.⁠ ⁠ #downing #businesscards #nelsonnz

Here is NRDA's latest annual report that Downing helped to design.⁠⠀ ⁠⠀ It showcases some of the great things happening around our region, and the positive economic impact that a regional identity can have on local businesses.⁠⠀ ⁠⠀ Keep up the good work @ilovenelsontasman ⁠⠀ We Are A Team, Go Getter, Regional, Work Hard, Identity, Positivity, Shit Happens, Marketing, Motivation

NRDA Annual Report - 2018/2019

Here is NRDA's latest annual report that Downing helped to design.⁠⠀ ⁠⠀ It showcases some of the great things happening around our region, and the positive economic impact that a regional identity can have on local businesses.⁠⠀ ⁠⠀ Keep up the good work @ilovenelsontasman ⁠⠀

Beautifully articulated & displayed — Cawthron's Year In Review 2018/19.⁠ ⁠ We had the pleasure of putting together this annual report to create this smooth and pleasing-to-the-eye read.⁠ We Are A Team, Go Getter, Smooth, Eye, Marketing, Reading, Create, World, Word Reading

Cawthron - Year In Review 2018/19

Beautifully articulated & displayed — Cawthron's Year In Review 2018/19.⁠ ⁠ We had the pleasure of putting together this annual report to create this smooth and pleasing-to-the-eye read.⁠

Take a look at this thing of beauty!⁠ Downing worked with @danielallenstudio to produce this video for @hybridbikesnz to showcase their state-of-the-art E-bikes.⁠ These bikes are truly an engineering masterpiece and they needed a video that really highlighted that.⁠ Do you want to know the coolest thing? They're designed right here in Nelson!⁠ We love working with such inventive and talented local people to produce great work. Hybrid Electric Bike, Go Getter, Inventions, New Zealand, Engineering, Neon Signs, Cool Stuff, People, Beauty
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Hybrid Electric Bike - Nelson, New Zealand

Take a look at this thing of beauty!⁠ Downing worked with @danielallenstudio to produce this video for @hybridbikesnz to showcase their state-of-the-art E-bikes.⁠ These bikes are truly an engineering masterpiece and they needed a video that really highlighted that.⁠ Do you want to know the coolest thing? They're designed right here in Nelson!⁠ We love working with such inventive and talented local people to produce great work.

Take a look at Nelson Airport's latest annual report! We worked closely with the @nelsonairportnewzealand team and photography legend @lukemarshallimages to create a document that is clear, bright and informative. Warm amber hues are consistent across both design and photography. This is a great example of everyone working together to create something that looks great, and is on brand. Working Together, Looks Great, Amber, Bright, Warm, Create, Photography, Design, Photograph

Nelson Airport Annual Report 2019

Take a look at Nelson Airport's latest annual report! We worked closely with the @nelsonairportnewzealand team and photography legend @lukemarshallimages to create a document that is clear, bright and informative. Warm amber hues are consistent across both design and photography. This is a great example of everyone working together to create something that looks great, and is on brand.

Any copper foil fans out there? Here is some of our recent work for South Pacific Salt. Harvested in Marlborough, packaged in Nelson, eaten everywhere. We Are A Team, Fan Out, Go Getter, South Pacific, Salt, Copper, Marketing, Brass

South Pacific Salt

Any copper foil fans out there? Here is some of our recent work for South Pacific Salt. Harvested in Marlborough, packaged in Nelson, eaten everywhere.

Throwback to this time last year when we worked with the NZ King Salmon team to create an identity for the aquaculture excellence awards. Unique salmon graphics, blue colour tones, and specialty paper stock worked together to create striking assets for this successful event. King Salmon, We Are A Team, Excellence Award, Specialty Paper, Go Getter, Identity, Awards, Graphics, Colour

Aquaculture Awards 2018

Throwback to this time last year when we worked with the NZ King Salmon team to create an identity for the aquaculture excellence awards. Unique salmon graphics, blue colour tones, and specialty paper stock worked together to create striking assets for this successful event.

Here is some work we did for Nayland College for their 2020 prospectus. It uses their brand imagery in a way that reflects their modern approach to teaching. [Click the image to see more] Portfolio Website Design, Go Getter, Be True To Yourself, Identity Design, Creative Design, Cool Designs, College, Teaching, Marketing

Nayland College 2020 Prospectus

Here is some work we did for Nayland College for their 2020 prospectus. It uses their brand imagery in a way that reflects their modern approach to teaching. [Click the image to see more]

How good are these bandanas for New Zealand Hops!⁠ We can't wait to don one of these while sipping a cheeky Hazy this summer. [Click the image to see more of what we do. Bandana Design, Bandanas, Summer, Image, Summer Time, Bandana, Summer Recipes

Bandana Design - NZ Hops

How good are these bandanas for New Zealand Hops!⁠ We can't wait to don one of these while sipping a cheeky Hazy this summer. [Click the image to see more of what we do.]

The Scent of Creativity - A soy candle that sparks ideas Lemon Cheesecake, Soy Candles, Lavender, Creativity, Fragrance, Bath, Coffee, Unique, Projects

The Scent of Creativity

This year we set out to hand-make dozens of candles with a unique fragrance — the fragrance of creativity. Is it soothing lavender in a bath, or zesty lemon cheesecake? Or is it midnight coffee before a big deadline? [Click the image to learn more about the story behind this project.]

Discover how we partnered with New Zealand King Salmon to refresh their visual identity. Photography, logo design, annual report and business cards. Corporate Identity, Identity Design, Visual Identity, Brand Identity, Logo Design, King Salmon, New Zealand, Purpose, Personality

New Zealand King Salmon Corporate Identity

In October 2016 New Zealand King Salmon listed on the NZX and ASX. In their first year as a public company they saw a need to refresh and update their brand identity to communicate more effectively with their audience. We led a comprehensive brand workshop process, which delved deep into the business to distill their vision, purpose, values and personality. [Click the image to learn more about the story behind this project.]

The Ōra King Awards are the food industry's top competition for chefs using Ōra King salmon. Portfolio Website Design, Oras, Identity Design, Art Forms, Creative Design, Cool Designs, Awards, King, Infinite

Ōra King Awards 2019

We worked with the Ōra King team to create an identity for the awards that personified the sustainable journey. A full circle of ingredients, rotating in an infinite loop, became our symbol. It is a metaphor for all the little things we do separately that make a big difference together. [Click the image to learn more about the story behind this project.]

We partnered with NPD to design the look and feel of their new sites. As the brand was growing so rapidly, it was essential to maintain consistency. Every facet of the brand is considered — from the canopy and convenience store, right down to the staff name-badges at each NPD site. [Click the image to learn more about the story behind this project.] Name Badges, News Sites, South Island, Consistency, Canopy, Convenience Store, Image, Instagram, Design

NPD - South Island Leaders in Petroleum

We partnered with NPD to design the look and feel of their new sites. As the brand was growing so rapidly, it was essential to maintain consistency. Every facet of the brand is considered — from the canopy and convenience store, right down to the staff name-badges at each NPD site. [Click the image to learn more about the story behind this project.]

Ōra King TYEE - The king of King salmon. Logo design, website design, motion graphics — take a look at the visual identity of the salmon that is breaking records. Visual Identity, Brand Identity, New Product, Product Launch, King Salmon, King Of Kings, Creating A Brand, Logo Design, Packaging
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TYEE - The King of King Salmon

New Zealand King Salmon approached us to work on a new product that was going to be bigger than anything we’d done before. We partnered with them to launch a new brand of Ōra King salmon called ‘Tyee’. We were challenged to create a brand narrative for these leviathans, and to roll that out over logo, packaging, digital, and motion. [Click the image to learn more about the story behind this project.]

Throw on your apron, crank the gas and open a bottle of Marlborough Pinot Noir — here are some business cards that belong in a Michelin restaurant, not in a wallet. [Click the image to learn more about the story behind this project. Make Business Cards, Business Card Design, Good Enough To Eat, Pinot Noir, Printing Process, Apron, Place Card Holders, Cards Against Humanity, Restaurant

Business cards that are good enough to eat

Throw on your apron, crank the gas and open a bottle of Marlborough Pinot Noir — here are some business cards that belong in a Michelin restaurant, not in a wallet. [Click the image to learn more about the story behind this project.]

Buy the Daltile Sea Breeze Direct. Shop for the Daltile Sea Breeze Color Wheel Classic - Square Wall Tile - Glossy Visual - Sold by Carton SF/Carton) and save. Mosaic Tiles, Wall Tiles, Design Azul, Sico, Trade Wind, Bags Travel, Tile Trim, Thing 1, Garage Workshop

Tai Ata — From the Wild

"We started the identity process by creating a stylescape of what Tai Ata could be. We drew on the story of the wild Marlborough Sounds and combined that with the rugged people that live there to create a narrative that is authentic." Click the link to read more about the project." [Click the image to learn more about the story behind this project.]