Similar to the Britney Spears Perfume video, Meek Mill's video to the song House Party can also be seen as an example of product placement. Within the first minute of the song he mentions the Diddy owned vodka brand, Ciroc, twice. In addition, the video shows many bottles of Ciroc. This plug for Ciroc is very common for Hip Hop artists and is probably due to Diddy's influence in the genre. Furthermore, this advertising done by rappers has led to an increase of Ciroc sales.