Dan Kahneman and Amos Tversky’s behavioural economics theory modeling how we make decisions. It illustrates, among other things, some of the non-rational decisions we make as we are guided by emotion and heuristics in decisions.
Daniel Kahneman (born March is an Israeli-American psychologist. He was awarded the 2002 Nobel Memorial Prize in Economic Sciences. He is notable for his work on the psychology of judgment and decision-making, behavioral economics and hedonic psychology.
What If a Psychologist wins the Nobel Prize of economy? Kahneman and Tversky published a series of seminal articles in the general field of judgment and decision-making, culminating in the publication of their prospect theory in 1979 (Kahneman & Tversky, 1979). Kahneman was awarded the Nobel Memorial Prize in Economics in 2002 for his work on prospect theory. Now check fast and slow thinking.