Paul Rand was a visionary graphic designer (I’d call him artist), widely known for his corporate logos, and for being one of the fathers of the Swiss Style. “Eye-Bee-M”, “NeXT”, Here a 1993 interview with Steve Jobs talking about Paul Rand.
Who else but Paul Rand? Who else to round off the presence of such design greats as Eames and Saarinen but Paul Rand. He designed many of IBM’s World’s Fair print materials, including this very cool IBM Pavilion Booklet.