designed by Studio Brussels Lof; the letters of "ONE DAY EXPO" look like they are carved out of ice cube. This is a smart choice in expressing the "one day" expo as ice cubes that last only for a short while and are gone once they are melted.
50 Creative and Brilliant Advertisement Design examples - Advertising Ideas
It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.