In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
"People often credit their ideas to individual Eureka! But Steven Johnson shows how history tells a different story." Check out Steven's book 'Where Good Ideas Come From: The Natural History of Innovation'.
Susan Blackmore studies memes: ideas that replicate themselves from brain to brain like a virus. She makes a bold new argument: Humanity has spawned a new kind of meme, the teme, which spreads itself via technology -- and invents ways to keep itself alive