Online Content Tips
Creating blog, podcast and social media content for your small business
Public Podcasting vs Private Podcasting: Which is right for your business?
Maybe both? Private podcasting is a great lead magnet but the privacy can limit your reach, so it's not for everyone and every situation. Listen to the full podcast episode to hear about podcasting for niche communities and how our content can work for your business.
Get the email marketing growth guide
This free download helps you brainstorm email freebie and incentives to bring in your target audience, plan each item and share them to grow your email list. Plus you'll also gain access to a tracking template, to help you analyse the data for your list and the items around it.
How to promote an artist or graphic design business
Promoting an artist or graphic designer, your work isn’t necessarily location dependent, and you don’t necessarily have to be hired to create an online portfolio, so your options are endless. This gives you a few benefits, but in a saturated online space, there are things you can do to stand out and be seen so that you can sell your work and be hired for your skillset.
How to make the most of your Testimonials and Reviews to boost your SEO
Reviews help you show social proof, they can mirror and solve people’s hesitations, and show you’ve delivered your product or service to a real person. But they can also help you to rank higher in Google and other search engines and see more traffic land on your website, when they’re done well.
Sparking Conversation with Social Media
Social media for businesses, in general, is advertising meets user interface, so it tends to deliver an ad, in a quite traditional manner, just on a digital screen. How I like to see social media is, how can your business socialise with people, who might be near or far, but via their devices, using the social media platforms as the tool to connect you. You chat to these people like they know you, because over time they do, and because they’re your target audience so they have things in common.
Minimising your marketing maintenance list
When something is on your marketing maintenance list, it needs to be done weekly, fortnightly, monthly, quarterly, and there is only so far those tasks can be pushed before the next round is due to start. This adds more pressure and I wonder if this is one of the leading causes of marketing burnout. After you optimise your marketing maintenance list, and your workload, it’s up to you how you use this new time and energy.
Three approaches to social media - Find your perfect content level
Social media at scale isn’t essential for every brand or business. Sometimes, it’s just important to own your handle on all platforms, and prove you are still operational while you market through other platforms. Other times, you’ll truly benefit from being a content king or queen, gaining an engaged audience who will become loyal to your brand.
How to promote your restaurant, cafe or bar online
Promoting a food and beverage business, that is traditionally location dependent in the current age requires an online presence, to help people find out about you, and to help you engage with your customers, so they start to form a connection with your business.
Promoting Your Maker Business Online - Honey Pot Digital
Promoting your crafting or maker business is often all about growing the lifestyle around your brand, and the online experience gives you some really exciting ways to do this. It’s a combination of helping people find you, getting to their website, and making them want it enough to buy your products, especially over the mass produced items at the big box stores.
How to promote a residential real estate agent online - Honey Pot Digital
Marketing a real estate agent or realtor is very centred around trust, knowledge, your selling capability and your listings. It’s not as common for real estate agents to be active on social media and use all of the marketing channels available to them, but this allows a gap for other agents to step in.
Watch and Save Instagram Stories on Desktop — Honey Pot Digital
You can now watch and save Instagram Stories on the desktop site, making it really easy to save inspiration, customer shares and partner content that isn't posted directly to their profile.You can click through and watch all content, and right click to save photos or videos to your computer.
7 ways to repurpose your live videos — Honey Pot Digital
Live video is a great way to engage with your audience. But not everyone can catch it live, and even those who do may want to re-watch it later on. Here are ways you could use those videos again
Managing your Instagram with Planoly — Honey Pot Digital
Using a content management software to plan your Instagram can seem a little counter intuitive. Instagram is meant to be the platform that you, as a human, must post to, so it can seem a little off to plan and schedule content on this platform. However, if you're running a brand or business, it's so easy to be three days down the track and realise you haven't posted at all to your Instagram.
How to use Instagram Live | A Step-by-Step Guide — Honey Pot Digital
Going Live on Instagram is a great way to engage with your audience in real time, with the ability to adapt based on their comments.