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Online Content Tips

Creating blog, podcast and social media content for your small business
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Emma Peacock - Honey Pot Digital
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Social Media
Content Marketing
Blogging Tips
Maybe both? Private podcasting is a great lead magnet but the privacy can limit your reach, so it's not for everyone and every situation. Listen to the full podcast episode to hear about podcasting for niche communities and how our content can work for your business. Regular Show, Lead Magnet, Work On Yourself, Podcasts, Public, Content, Business, Episode, Tips
Regular Show
Lead Magnet
Work On Yourself
Podcasts
Public
Content
Business
Episode
Tips
Public Podcasting vs Private Podcasting: Which is right for your business?
Maybe both? Private podcasting is a great lead magnet but the privacy can limit your reach, so it's not for everyone and every situation. Listen to the full podcast episode to hear about podcasting for niche communities and how our content can work for your business.
Emma Peacock - Honey Pot Digital
Emma Peacock - Honey Pot Digital
Online Content Tips
This free download helps you brainstorm email freebie and incentives to bring in your target audience, plan each item and share them to grow your email list. Plus you'll also gain access to a tracking template, to help you analyse the data for your list and the items around it. Marketing Audit, Online Marketing Plan, Marketing Articles, Email Marketing Newsletter, Marketing Strategy, Social Media Marketing, Traffic Strategy, Business Strategy, Email Freebie
Marketing Audit
Online Marketing Plan
Marketing Articles
Email Marketing Newsletter
Marketing Strategy
Social Media Marketing
Traffic Strategy
Business Strategy
Email Freebie
Get the email marketing growth guide
This free download helps you brainstorm email freebie and incentives to bring in your target audience, plan each item and share them to grow your email list. Plus you'll also gain access to a tracking template, to help you analyse the data for your list and the items around it.
Promoting an artist or graphic designer, your work isn’t necessarily location dependent, and you don’t necessarily have to be hired to create an online portfolio, so your options are endless. This gives you a few benefits, but in a saturated online space, there are things you can do to stand out and be seen so that you can sell your work and be hired for your skillset. Email Marketing, Content Marketing, Digital Marketing, Marketing Tips, Search Ads, Youtube Ads, Display Ads
Email Marketing
Content Marketing
Digital Marketing
Marketing Tips
Search Ads
Youtube Ads
Display Ads
How to promote an artist or graphic design business
Promoting an artist or graphic designer, your work isn’t necessarily location dependent, and you don’t necessarily have to be hired to create an online portfolio, so your options are endless. This gives you a few benefits, but in a saturated online space, there are things you can do to stand out and be seen so that you can sell your work and be hired for your skillset.
Reviews help you show social proof, they can mirror and solve people’s hesitations, and show you’ve delivered your product or service to a real person. But they can also help you to rank higher in Google and other search engines and see more traffic land on your website, when they’re done well. Facebook Reviews, Social Proof, Honey Pot, You Google, Website Traffic, Search Engine Optimization
Facebook Reviews
Social Proof
Honey Pot
You Google
Website Traffic
Search Engine Optimization
How to make the most of your Testimonials and Reviews to boost your SEO
Reviews help you show social proof, they can mirror and solve people’s hesitations, and show you’ve delivered your product or service to a real person. But they can also help you to rank higher in Google and other search engines and see more traffic land on your website, when they’re done well.
Social media for businesses, in general, is advertising meets user interface, so it tends to deliver an ad, in a quite traditional manner, just on a digital screen. How I like to see social media is, how can your business socialise with people, who might be near or far, but via their devices, using the social media platforms as the tool to connect you. You chat to these people like they know you, because over time they do, and because they’re your target audience so they have things in common. Social Media Content, Social Media Tips, Advertising, Ads, Free Market
Social Media Content
Social Media Tips
Advertising
Ads
Free Market
Sparking Conversation with Social Media
Social media for businesses, in general, is advertising meets user interface, so it tends to deliver an ad, in a quite traditional manner, just on a digital screen. How I like to see social media is, how can your business socialise with people, who might be near or far, but via their devices, using the social media platforms as the tool to connect you. You chat to these people like they know you, because over time they do, and because they’re your target audience so they have things in common.
When something is on your marketing maintenance list, it needs to be done weekly, fortnightly, monthly, quarterly, and there is only so far those tasks can be pushed before the next round is due to start. This adds more pressure and I wonder if this is one of the leading causes of marketing burnout. After you optimise your marketing maintenance list, and your workload, it’s up to you how you use this new time and energy. Meet Market, Search Ranking, Crm Software, Discovery Call
Meet Market
Search Ranking
Crm Software
Discovery Call
Minimising your marketing maintenance list
When something is on your marketing maintenance list, it needs to be done weekly, fortnightly, monthly, quarterly, and there is only so far those tasks can be pushed before the next round is due to start. This adds more pressure and I wonder if this is one of the leading causes of marketing burnout. After you optimise your marketing maintenance list, and your workload, it’s up to you how you use this new time and energy.
Social media at scale isn’t essential for every brand or business. Sometimes, it’s just important to own your handle on all platforms, and prove you are still operational while you market through other platforms. Other times, you’ll truly benefit from being a content king or queen, gaining an engaged audience who will become loyal to your brand. Proof Of Life, Life Poster, Feeling Lost
Proof Of Life
Life Poster
Feeling Lost
Three approaches to social media - Find your perfect content level
Social media at scale isn’t essential for every brand or business. Sometimes, it’s just important to own your handle on all platforms, and prove you are still operational while you market through other platforms. Other times, you’ll truly benefit from being a content king or queen, gaining an engaged audience who will become loyal to your brand.
Promoting a food and beverage business, that is traditionally location dependent in the current age requires an online presence, to help people find out about you, and to help you engage with your customers, so they start to form a connection with your business. Cocktail Garnish, Online Presence, Search Engine
Cocktail Garnish
Online Presence
Search Engine
How to promote your restaurant, cafe or bar online
Promoting a food and beverage business, that is traditionally location dependent in the current age requires an online presence, to help people find out about you, and to help you engage with your customers, so they start to form a connection with your business.
Promoting your crafting or maker business is often all about growing the lifestyle around your brand, and the online experience gives you some really exciting ways to do this. It’s a combination of helping people find you, getting to their website, and making them want it enough to buy your products, especially over the mass produced items at the big box stores. Marketing Software, Maker Business, Online Business, Social Media Advertising
Marketing Software
Maker Business
Online Business
Social Media Advertising
Promoting Your Maker Business Online - Honey Pot Digital
Promoting your crafting or maker business is often all about growing the lifestyle around your brand, and the online experience gives you some really exciting ways to do this. It’s a combination of helping people find you, getting to their website, and making them want it enough to buy your products, especially over the mass produced items at the big box stores.
Marketing a real estate agent or realtor is very centred around trust, knowledge, your selling capability and your listings. It’s not as common for real estate agents to be active on social media and use all of the marketing channels available to them, but this allows a gap for other agents to step in. The Marketing, Create Ads, Marketing Channel
The Marketing
Create Ads
Marketing Channel
How to promote a residential real estate agent online - Honey Pot Digital
Marketing a real estate agent or realtor is very centred around trust, knowledge, your selling capability and your listings. It’s not as common for real estate agents to be active on social media and use all of the marketing channels available to them, but this allows a gap for other agents to step in.
You can now watch and save Instagram Stories on the desktop site, making it really easy to save inspiration, customer shares and partner content that isn't posted directly to their profile.You can click through and watch all content, and right click to save photos or videos to your computer. Learn Social Media, Social Media Games, Social Media Business, Social Media Strategies, Instagram Strategy, Instagram Tips, Social Media Instagram, Instagram Marketing
Learn Social Media
Social Media Games
Social Media Business
Social Media Strategies
Instagram Strategy
Instagram Tips
Social Media Instagram
Instagram Marketing
Watch and Save Instagram Stories on Desktop — Honey Pot Digital
You can now watch and save Instagram Stories on the desktop site, making it really easy to save inspiration, customer shares and partner content that isn't posted directly to their profile.You can click through and watch all content, and right click to save photos or videos to your computer.
Emma Peacock - Honey Pot Digital
Emma Peacock - Honey Pot Digital
Online Content Tips
Live video is a great way to engage with your audience. But not everyone can catch it live, and even those who do may want to re-watch it later on. Here are ways you could use those videos again Creative Business, Business Tips, Minimal Website Design, Mom Entrepreneur, Online Coaching Business, Live Video
Creative Business
Business Tips
Minimal Website Design
Mom Entrepreneur
Online Coaching Business
Live Video
7 ways to repurpose your live videos — Honey Pot Digital
Live video is a great way to engage with your audience. But not everyone can catch it live, and even those who do may want to re-watch it later on. Here are ways you could use those videos again
Emma Peacock - Honey Pot Digital
Emma Peacock - Honey Pot Digital
Online Content Tips
Using a content management software to plan your Instagram can seem a little counter intuitive. Instagram is meant to be the platform that you, as a human, must post to, so it can seem a little off to plan and schedule content on this platform. However, if you're running a brand or business, it's so easy to be three days down the track and realise you haven't posted at all to your Instagram. Instagram Analytics, Instagram Influencer, Instagram Schedule, Instagram Ideas, Plan Posts, Social Media Followers
Instagram Analytics
Instagram Influencer
Instagram Schedule
Instagram Ideas
Plan Posts
Social Media Followers
Managing your Instagram with Planoly — Honey Pot Digital
Using a content management software to plan your Instagram can seem a little counter intuitive. Instagram is meant to be the platform that you, as a human, must post to, so it can seem a little off to plan and schedule content on this platform. However, if you're running a brand or business, it's so easy to be three days down the track and realise you haven't posted at all to your Instagram.
Emma Peacock - Honey Pot Digital
Emma Peacock - Honey Pot Digital
Online Content Tips
Going Live on Instagram is a great way to engage with your audience in real time, with the ability to adapt based on their comments. Instagram Marketing Tips, Instagram Growth, Instagram Blog, Instagram Live, Marketing Topics, Marketing Strategy Social Media
Instagram Marketing Tips
Instagram Growth
Instagram Blog
Instagram Live
Marketing Topics
Marketing Strategy Social Media
How to use Instagram Live | A Step-by-Step Guide — Honey Pot Digital
Going Live on Instagram is a great way to engage with your audience in real time, with the ability to adapt based on their comments.
Emma Peacock - Honey Pot Digital
Emma Peacock - Honey Pot Digital
Online Content Tips
In this episode we’re talking about how to go through Google Analytics and find out information about how people use your website, so you can find room for improvement and track your progress over time. Marketing Strategy Business, People Use You
Marketing Strategy Business
People Use You
How to deep dive into your Google Analytics — HONEY POT DIGITAL
In this episode we’re talking about how to go through Google Analytics and find out information about how people use your website, so you can find room for improvement and track your progress over time.