Online Content Tips

Collection by Honey Pot Digital • Last updated 1 day ago

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Honey Pot Digital
In today’s episode we’re talking about how you can create your marketing funnel, online.In the last episode we talked about your content marketing and one thing I mentioned was having an opt in which gets people on your email list. Today we’re talking about all of that extra stuff that follows on from the sign up.Listen to the episode to find out more!

Creating Your Digital Marketing Funnel — HONEY POT DIGITAL

In today’s episode we’re talking about how you can create your marketing funnel, online.In the last episode we talked about your content marketing and one thing I mentioned was having an opt in which gets people on your email list. Today we’re talking about all of that extra stuff that follows on from the sign up.Listen to the episode to find out more!

Brand building content is the type of content that tells people what your brand story is, what your point of difference is, and the information around your brand, without a link to sell anything, but also no salesy language at all.Sales content is when you’re pitching something and try to convert your people to a sale of some kind. Listen to the episode to find out more and hear about some examples and extra tips!

Brand Building Content vs Sales Content for your digital marketing calendar — HONEY POT DIGITAL

Brand building content is the type of content that tells people what your brand story is, what your point of difference is, and the information around your brand, without a link to sell anything, but also no salesy language at all.Sales content is when you’re pitching something and try to convert your people to a sale of some kind. Listen to the episode to find out more and hear about some examples and extra tips!

One of the biggest struggles brands often have with creating content is idea generation. Once you have the idea, it might be easy to create, or might challenge your team, but that's the fun part. Here is a list of questions you can ask yourself to generat

Brainstorming content ideas that suit your brand personality — HONEY POT DIGITAL

One of the biggest struggles brands often have with creating content is idea generation. Once you have the idea, it might be easy to create, or might challenge your team, but that's the fun part. Here is a list of questions you can ask yourself to generat

Streaming live content is not only a different way to share content around your business, it allows your audience to engage on the spot so that you can react immediately. Some live content can be repurposed, and saved for your audience to watch later, or you can remove it from the web afterwards, so that it's an exclusive piece of content for those who watched it live.

Using Live Content for your business — Honey Pot Digital

Streaming live content is not only a different way to share content around your business, it allows your audience to engage on the spot so that you can react immediately. Some live content can be repurposed, and saved for your audience to watch later, or you can remove it from the web afterwards, so that it's an exclusive piece of content for those who watched it live.

On top of a point for each piece of content, you need to have a purpose around how all of this content benefits your brand or business. Whether you are trying to entertain your readers, inspire them, or educate them, in the long term, this can make great change for your business.

Finding the purpose behind your content — Honey Pot Digital

On top of a point for each piece of content, you need to have a purpose around how all of this content benefits your brand or business. Whether you are trying to entertain your readers, inspire them, or educate them, in the long term, this can make great change for your business.

In today’s episode we’re talking about your content marketing options, outside of just social media.We break down written, audio and video content, and how you can use them to your benefit outside of social media.Listen to the episode to find out more!

Your Online Content Marketing Options — HONEY POT DIGITAL

In today’s episode we’re talking about your content marketing options, outside of just social media.We break down written, audio and video content, and how you can use them to your benefit outside of social media.Listen to the episode to find out more!

Your website is the one big source of all of your content, it’s a place for people to go when they stumble across you on other platforms to find out the most about you and your brand, what you do, what you stand for, and your why. You can also use it to convert people to all of your social channels, onto your email list, and to either buy your products or sign up for your services or to contact you to find out more. Listen to the episode to find out more!

Your website and how to use it to your best benefit — HONEY POT DIGITAL

Your website is the one big source of all of your content, it’s a place for people to go when they stumble across you on other platforms to find out the most about you and your brand, what you do, what you stand for, and your why. You can also use it to convert people to all of your social channels, onto your email list, and to either buy your products or sign up for your services or to contact you to find out more. Listen to the episode to find out more!

You can now watch and save Instagram Stories on the desktop site, making it really easy to save inspiration, customer shares and partner content that isn't posted directly to their profile.You can click through and watch all content, and right click to save photos or videos to your computer.

Watch and Save Instagram Stories on Desktop — Honey Pot Digital

You can now watch and save Instagram Stories on the desktop site, making it really easy to save inspiration, customer shares and partner content that isn't posted directly to their profile.You can click through and watch all content, and right click to save photos or videos to your computer.

Facebook posts can continue to show on people's post until the interest fully ends. However, say you have a sale on, and don't want people to be alerted about it afterwards and be disappointed it's too late.

How to stop news feed distribution of your Facebook post and why you might want to — Honey Pot Digital

Facebook posts can continue to show on people's post until the interest fully ends. However, say you have a sale on, and don't want people to be alerted about it afterwards and be disappointed it's too late.

Using a content management software to plan your Instagram can seem a little counter intuitive. Instagram is meant to be the platform that you, as a human, must post to, so it can seem a little off to plan and schedule content on this platform. However, if you're running a brand or business, it's so easy to be three days down the track and realise you haven't posted at all to your Instagram.

Managing your Instagram with Planoly — Honey Pot Digital

Using a content management software to plan your Instagram can seem a little counter intuitive. Instagram is meant to be the platform that you, as a human, must post to, so it can seem a little off to plan and schedule content on this platform. However, if you're running a brand or business, it's so easy to be three days down the track and realise you haven't posted at all to your Instagram.

If you own a business that has been promoted and run only in the physical space for years, or maybe even decades, you might be a little hesitant about moving into the online space. There are lots benefits to having an online presence, even when all of your products or services are only sold and performed in person.

Taking your offline business online — Honey Pot Digital

If you own a business that has been promoted and run only in the physical space for years, or maybe even decades, you might be a little hesitant about moving into the online space. There are lots benefits to having an online presence, even when all of your products or services are only sold and performed in person.

Highlights help you save the more personable element of Stories to your profile permanently, under whatever title or around any theme you choose. This can help new followers get to know you faster, or be made aware of your products or services faster, tha

Instagram Stories Highlights 101 — HONEY POT DIGITAL

Highlights help you save the more personable element of Stories to your profile permanently, under whatever title or around any theme you choose. This can help new followers get to know you faster, or be made aware of your products or services faster, tha

Tips for researching hashtags and finding the right ones for your posts

Tips for researching hashtags and finding the right ones for your posts

Using a content management software to plan your Instagram can seem a little counter intuitive. Instagram is meant to be the platform that you, as a human, must post to, so it can seem a little off to plan and schedule content on this platform. However, if you're running a brand or business, it's so easy to be three days down the track and realise you haven't posted at all to your Instagram.

Managing your Instagram with Planoly — Honey Pot Digital

Using a content management software to plan your Instagram can seem a little counter intuitive. Instagram is meant to be the platform that you, as a human, must post to, so it can seem a little off to plan and schedule content on this platform. However, if you're running a brand or business, it's so easy to be three days down the track and realise you haven't posted at all to your Instagram.

The hashtags you use on your Instagram posts can either attract your perfect audience, the right audience for just that post, or the wrong people altogether.

How to choose relevant and effective hashtags for your Instagram posts — Honey Pot Digital

The hashtags you use on your Instagram posts can either attract your perfect audience, the right audience for just that post, or the wrong people altogether.

Facebook posts can continue to show on people's post until the interest fully ends. However, say you have a sale on, and don't want people to be alerted about it afterwards and be disappointed it's too late.

How to stop news feed distribution of your Facebook post and why you might want to — Honey Pot Digital

Facebook posts can continue to show on people's post until the interest fully ends. However, say you have a sale on, and don't want people to be alerted about it afterwards and be disappointed it's too late.