Fashion Makeup

Neon makeup is the ultimate way to make a major statement. Read on for the 23 neon makeup looks we're loving for this summer.

There's so much more than just beachy waves.

Inside the world of makeup's unrivaled master of art — and commerce. Pat McGrath (and her friends and collaborators) spoke with executive beauty director Jenny Bailly for Allure's Business of Beauty issue.

Disco makeup is always in style. Ahead, discover 20 modern disco makeup looks to try, from bedazzled lids to winged-out liner and beyond.

We rounded up our favorite clean eyeliners to help you create both subtle and dramatic makeup looks. Don't forget to finish things off with a clean mascara.

📸 piminova_valery As much as we love a product that works hard, it’s also important to do your part and there are a couple of things you can do to aid your lip products’ endurance. You must have the ideal canvas to apply the product, before you start expecting miracles.

Looking to update your makeup collection? We've got you covered with the makeup winners of the 2020 TotalBeauty Awards.

All the party szn makeup inspo you could ask for

Pigment Splatter! I mixed matte pigments with Fix+, and spritz it around the eyes =) Makeup by Starrly Gladue. Photo by John Bellerose. Hair by Jen Beaulieu. Model - Jill Billingsley.

'Tis the season for holiday makeup. Inside, discover 35 holiday makeup look ideas, from bold berry lips, to sparkling lids, and everything in-between.