Gold is element 79 and its symbol is Au. And Sophie Kahn and Bouchra Ezzahraoui, the co-founders of AUrate, have struck their own version of the shiny element with their jewelry brand. Inspired by Warby Parker, the duo launched in 2015, with the intention of offering high-quality gold jewelry direct-to-consumer. What began as a friendship forged […]
The topic of branding is a big one! I am continually asking myself “now, what exactly is the purpose of branding?” The purpose of good branding is to set your jewelry brand apart from other companies. Branding allows for your customers to visually recognize your business, to hear your voice when they read your copy, [...]
Niklas Hansen is passionately interested in images, often giving them a cinematic and luxurious expression. His signature trait is his way of combining various forms of colour and texture, working with everything from textiles, flowers and food ingredients to different kinds of wood and stone.