Reputation Management Tips for CEO’s A company’s CEO position plays an integral part to a company’s reputation. Statistically a 20% increase of a CEO’s reputation can impact a company’s brand since 1997. Impact of a
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It's undeniable - having a positive reputation not only helps your bottom line, but also significantly reduces the risk of crises causing permanent damage. The time to start working on that reputation isn't in the middle of crisis management, however, but before trouble ever rears its ugly head.