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Unique selling proposition

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If you’ve read a marketing article or two, you’ve probably heard about the unique selling proposition (USP). I bet a lot of marketers could say it was one of the first marketing concepts they learned. That was definitely the case for me. But what does this very popular acronym mean and why would any business owner care? Don’t worry, our friends, that’s why this article came to life. Today we’re going to talk about how to write a unique selling proposition and we're going to present to you…

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The unique selling proposition or unique selling point (USP) is something that differentiates your products and services from that of your competitors.

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Your Unique Selling Proposition is what makes your business different to others within your industry. Your USP answers this question: what services does your business offer that is going to serve your ideal client better than anyone else? Your USP will help you better connect with your ideal customer. If you communicate your USP successfully, it will help your ideal customer understand why they should choose you over the competition. #usp #smallbusinessmarketing #businesslaunch

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Are you sleeping on the power of a well-written "About Us" page? When done right, it can position you as the expert, establish trust, and increase sales.

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Jason Prosen
Jason Prosen saved to biz

How to determine your nonprofit’s USP – its Unique Selling Proposition – which makes it different from other organizations.

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Understanding branding beyond the logo. Keys to making your brand stand out from others. Writing a mission statement, defining USP and values. Fabi Paolini

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Take a moment to answer this: What distinguishes your product from similar products in the market? A unique selling proposition is a succinct statement of what your product or service does, how it solves for the customer’s challenge and why it’s better than other options in the market.

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Guillaume
Guillaume saved to DEUS