Centuries of conservative morals and Confucian culture has led to a traditional sense of gender in South Korea. Gender roles are still widely very stereotypical and the ‘macho male’ image still prevails across the country – yet South Korea is the male make-up capital of the world. It has the largest market for male skincare …

A shift "From Macho to Make-up" in South Korean males?

I was born in Europe and my friends here are always amazed when I show them K-pop videos or try to convince them to watch K-dramas. “You must be kidding me, this guy looks like a woman!” Are any of you familiar with such exclamations? It’s typically very difficult to explain them why many Korean …

Wallpaper and background photos of la corda d'oro for fans of La Corda D'oro images.

In the male-dominated society of South Korea, men who apply makeup every morning are becoming as commonplace as American men shaving their faces.    South Korea's largest cosmetics company, Amorepacif

In the male-dominated society of South Korea, men applying makeup every morning is becoming as commonplace as American men shaving their faces.

The fallacy of Japaneseness identity through the ideal of “white” Japanese skin

The fallacy of Japaneseness identity through the ideal of “white” Japanese skin

A neat, made-up face is apparently quite powerful in the socially conservative, male-dominated society, where more and more guys are spending money on skincare

Cho Won-Hyuk, a college student, shops for skincare and makeup products at a cosmetics store in Seoul, South Korea.

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An increasing number of South Korean men are starting to use make-up as part of their grooming routine, reports the BBC's Lucy Williamson in Seoul.

South Korean men get the make-up habit

An increasing number of South Korean men are starting to use make-up as part of their grooming routine, reports the BBC's Lucy Williamson in Seoul.

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