Werbung & Kunst // Werbestrategie

Kreative Arbeitstechniken und Mittel unterschiedlicher Künste fanden schon immer Anwendung in der Werbung. Heute werden Kunstformen (oft neue oder unbekannte) auch komplett in Werbekampagnen integriert. Die Verbindung von Kunst und Werbung kann zu ungewöhnlichen und neuen Bildsprachen führen die Aufmerksamkeit erzeugen. Kreative TV-Spots steigern beispielsweise den Umsatz bis zu 42% (Studie IFH Köln, März 2013).
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Horse video - Dance-off with a horse - love this fun commercial from OPI Instinct of Color

I made this animation for the WMD Awareness Programme for their 1000 reasons campaign. I had to come up with some low budget solutions, including a long rotating…

Do it with your fingers! "Unleash Your Fingers" (Samsung Commercial in France) - Fantastic Ad! Featuring JayFunk, the internet finger tutting phenomenon.

An amazing piece by The Mission Studio showing the speed of Nikes Mercurial Vapor boots by enrolling Christiano Ronaldo to storm down a 'pitch'.

Production Company, Google Chrome, Motion Graphics, Animation, Advertising

Recently, the Martin Agency commissioned Nadav Kander to photograph a campaign titled “What if?” for Morgan Stanley’s wealth-management business. The brief for the ads—which began…

Spot lansare Audi Sportback in Romania

Audi Markenfilm Although entirely in German. Audi shows the next generation of "Being Seen" using LED and electro luminance technology. How can I retrofit this tastefully into older cars?

Director: Noah Harris Production Company: Blinkink Agency: Ogilvy Stop frame on a big scale on the streets of Berlin.

Director: Noah Harris Production Company: Blinkink Agency: Ogilvy There are something like 80 cars (I can't remember the exact figure) to find in this ad.

Live Action, Motion Graphics, Advertising

Brother, Advertising