New research on the ethnic make-up of U.S. cinemagoers could help the studios tailor smarter and less wasteful marketing campaigns.

Why The U.S. Studios Need To Get Much Smarter In Their Marketing Strategies

New research on the ethnic make-up of U. cinemagoers could help the studios tailor smarter and less wasteful marketing campaigns.

Deadpol audience demographic split (Source: Movio)

Why The U.S. Studios Need To Get Much Smarter In Their Marketing Strategies

Deadpol audience demographic split (Source: Movio)

New research on the ethnic make-up of U.S. cinemagoers could help the studios…

Why The U.S. Studios Need To Get Much Smarter In Their Marketing Strategies

New research on the ethnic make-up of U. cinemagoers could help the studios tailor smarter and less wasteful marketing campaigns.

Screen Shot 2016-03-23 at 11.49.42

Movio's white paper looks at the evolution of cinema audiences over a blockbusters opening weekend and week, yielding surprising insights.

Movio's White Paper on Women in cinema reveals under-served demographic, with significant potential for growth by better catering to this audience segment.

Movio's White Paper on Women in cinema reveals under-served demographic, with significant potential for growth by better catering to this audience segment.

New research on the ethnic make-up of U.S. cinemagoers could help the studios tailor smarter and less wasteful marketing campaigns.

Why The U.S. Studios Need To Get Much Smarter In Their Marketing Strategies

New research on the ethnic make-up of U. cinemagoers could help the studios tailor smarter and less wasteful marketing campaigns.

Average age of avid movie ticket buyers is 34, says Movio Co-Founder Will Palmer

'Star Wars: The Force Awakens' Trailer Teases Conflict With the Dark Side (Video)

AMC Theatres and marketing specialist Movio have formed a multi-year partnership aimed at reaching its most avid customers — particularly those interested in smaller-budget and independent fi…

AMC Targets Independent Movie Fans in Movio Deal

Will Palmer, CEO Movio

As content evolves to inhabit a social media environment, marketing needs to find new ways to effectively cut through the clutter to reach their consumers.

Movio releases data on 'Star Wars: The Force Awakens' advance-sale audience | Film Journal International

Movio releases data on 'Star Wars: The Force Awakens' advance-sale audience

As big data continues to shape the landscape of not only software development, but the enterprise as a whole, Australasian companies have been accomplishing great things in the space. From Auckland’s world-first cognitive behavior based AI program Ipiphany to companies such as Movio, there are numerous advantages to understanding how [...]

How Big Data Can Make Australasia Big Money

As big data continues to shape the landscape of not only software development, but the enterprise as a whole, Australasian companies have been accomplishing great things in the space. From Auckland’s world-first cognitive behavior based AI program Ipiphany to companies such as Movio, there are numerous advantages to understanding how [...]

Spotlight On... Movio at Techweek Auckland

Spotlight On. Movio at Techweek Auckland

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