It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
Neil Kellerhouse does some great movie poster and packaging work. Texturally provocative and edgy but also very clean and conceptual. He also uses typography in a very conceptual way. Poster for "The Eclipse.