Road safety ad campaigns

Here are links to some road safety ad campaigns. You can learn how these work and why each campaign focuses on certain areas and target specific people.
26 Pins122 Followers
Secondary curriculum: “Ghost Chips”. Here’s the background to the memorable Legend ad campaign about young people speaking up when their friends might drink and drive. The NZ Transport Agency website has information on all current road safety campaigns. Useful for Media Studies, English and Social Studies projects.

'Legend' - Anti drink-driving advertising campaign from NZTA featuring 'ghost chips'.

Shopkeepers (drug driving ad). Some people think that if they're a bit stoned, driving slower will make them safer. Trouble is, cannabis slows your reactions. So are you really safe to drive?

Some people think that if they're a bit stoned, driving slower will make them safer. Trouble is, cannabis slows your reactions.

Flying objects TV ad. Advertising campaign that targets everyday drivers and their passengers. Not the speedsters or hoons who recklessly drive at excessive speeds, but the people whose vehicle speed tends to creep above the limit at a level where they still consider themselves to be driving safely.

NZTA advertising campaign that targets everyday drivers and their passengers. Not the speedsters or hoons who recklessly drive at excessive speeds, but the p.

Drug driving campaign - Tinnyvision (Snapchat). Stoned drivers are a problem in New Zealand. But they don’t want to hear it’s dangerous. Many reckon they actually drive safer and slower when they’re stoned. Thing is, speed’s not the issue. Reaction time is.

Stoned drivers are a problem in New Zealand. But they don’t want to hear it’s dangerous. Many reckon they actually drive safer and slower when they’re stoned.

Emoticons adds a new dimension to the Drive Social campaign. It expands on the idea of Think people, not cars and takes it to a more personal level by getting people to consider that their own behaviour on the road (the good and the not-so-good) can affect others.

Emoticons adds a new dimension to the Drive Social campaign. It expands on the idea of Think people, not cars and takes it to a more personal level by gettin.

Numbers. Published on 4 Jan 2015. When you speed, you put that speed on the people around you. You may be a competent driver. You may be going just a few ks over. But if something goes wrong, your speed is on them. They can’t control it. The only person who can, is you.

Numbers. Published on 4 Jan 2015. When you speed, you put that speed on the people around you. You may be a competent driver. You may be going just a few ks over. But if something goes wrong, your speed is on them. They can’t control it. The only person who can, is you.

Distractions Animation This video is a visually engaging animation on mobile phones and driving.   It is a story that shows the risks and consequences with driving distracted, and provides some tips on resisting the temptation to use a mobile phone behind the wheel. The information is backed with key statistics within an animation style that is entertaining.

The video is a visually engaging animation on mobile phones and driving. It is s a story that shows the risks and consequences with driving distracted, and p.

Mistakes speed ad campaign in New Zealand. Read about the campaign background including the problem addressed, the approach taken, and the target audience.

Mistakes speed ad campaign in New Zealand. Read about the campaign background including the problem addressed, the approach taken, and the target audience.

Drive Social. If we stopped thinking 'cars' and started thinking 'people', would it change the way we drive?

If we stopped thinking 'cars' and started thinking 'people', would it change the way we drive?

Drive Social. Rethink our roads as social spaces. Enter your daily journey to find out who is on the same roads at the same time. Teachers or families could use the website as a thought-provoking learning experience.

Rethink our roads as social spaces. Enter your daily journey to find out who is on the same roads at the same time. Teachers or families could use the website as a thought-provoking learning experience.

Pinterest
Search