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specialcar: “Times Square 1940s Men by Coca Cola and Planters Peanuts Sign Vintage New York City ”

Times Square Men by Coca Cola and Planters Peanuts Sign Vintage New York City by Christian Montone

The Times Tower, or 1 Times Square before it became essentially a billboard scaffold.

The Times Tower, or 1 Times Square before it became essentially a billboard scaffold.

The New York Theatre Company building on Broadway between 44th and 45th Street was built by Oscar Hammerstein in 1894, as the Lyric Theatre. Just across from the Hotel Astor, the large building was decorated in a Louis XVI style and  included a roof garden, billiard room, concert hall, music hall and a theater. It has been known also as the Olympia and the Criterion. The site formerly housed the Seventy-first street armory that was lost to fire. It was demolished in 1935.

Today in NYC History: In Longacre Square renamed “Times Square”

1953 Times Square Vintage Photo Instagram E | Flickr - Photo Sharing!

Vintage Times Square – 16 Brilliant Photos of the Crossroads of the World in the

broadway theatre signs - Google Search

Times Square / Broadway Composition, Walker Evans, 1930 / "Achieved by means of photomontage using several negatives" -- Getty Museum

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