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PHD not only took the Best Use of Branded Content award for What’s Cooking From The Sainsbury’s Kitchen, it was also highly commended twice: once in the Retail and Home Shopping category for Sainsbury’s "Christmas days", which helped boost sales by 3.4 per cent; and also in the Grocery, Soft Drinks and Household category for "Fanny", a campaign embracing TV ads, YouTube and Twitter that helped Irn-Bru to punch above its weight.

PHD not only took the Best Use of Branded Content award for What’s Cooking From The Sainsbury’s Kitchen, it was also highly commended twice: once in the Retail and Home Shopping category for Sainsbury’s "Christmas days", which helped boost sales by 3.4 per cent; and also in the Grocery, Soft Drinks and Household category for "Fanny", a campaign embracing TV ads, YouTube and Twitter that helped Irn-Bru to punch above its weight.

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but the thought of pulling out Christmas stuff Isn’t intriguing this year.

To get their verdicts seen by the right people, Tesco collaborated with Netmums, which hosted the videos on a specially created toy review page. They were also shared with Tesco’s social media channels and SMS databases, and made available at point-of-sale.  The toy reviews got more than 700,000 views in a few weeks and received thousands of Facebook "likes".

To get their verdicts seen by the right people, Tesco collaborated with Netmums, which hosted the videos on a specially created toy review page. They were also shared with Tesco’s social media channels and SMS databases, and made available at point-of-sale. The toy reviews got more than 700,000 views in a few weeks and received thousands of Facebook "likes".

Their bark’s worse than their bite: Emma Grazette and Stevie Parle. | In a new book and TV series, Weekend’s food writer Stevie Parle joins spice expert Emma Grazette to tell the stories behind the world’s most exciting ingredients.

Spice Trip: our Stevie Parle's hot stuff

In a new book and TV series, Weekend’s food writer Stevie Parle joins spice expert Emma Grazette to tell the stories behind the world’s most exciting ingredients.

Granum Identity on Behance | Fivestar Branding – Design and Branding Agency & Inspiration Gallery

Granum Identity on Behance

Granum Identity on Behance | Fivestar Branding – Design and Branding Agency & Inspiration Gallery

@chelsey0567 Rainbow Recipes That Look Impressive But Are Actually Easy AF

7 Rainbow Recipes That Look Impressive But Are Actually Easy AF

This Mexican Macaroni Salad recipe is a very versatile summer salad perfect for picnics and barbecues. I love serving it at family BBQ's as a side dish.

Mexican Macaroni Salad

This Blueberry Muffin Bread is a favourite Recipe. This blueberry loaf is wonderful after dinner with some coffee but equally good for breakfast.

A partnership between Channel 4 and Sainsbury’s to broadcast a live lunchtime food-and-lifestyle programme combining food inspiration with celebrity interviews. The show ran daily for 13 weeks from February with extra content produced for 4oD, YouTube and the Sainsbury’s website. It was watched by 9.55 million people, with 20 per cent saying they had cooked a featured recipe. Eleven per cent went online to find out more and 35 per cent said they would be more likely to shop at Sainsbury’s.

Campaign Media Awards Best Use of Branded Content

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