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You're Investing More In Marketing Than Ever. But Are You Supplying the Content Needed to Succeed?  In this report:  Detailed research into how much investment marketers are making at each stage of the buyer's journey The key deficiencies of low quality and low quantity content that put expensive marketing investments at risk The hallmarks of a successful content marketing operation How to get started building a content operation within your own organization

Marketing's Missing Link: Why Marketing Investments Fail Without a Content Operation

Writing for Online Readers: The Paradox of Scanability

How to write for online readers AND search engines. Learn how scanability improves engagement and what's the best content length for high search rankings.

marketing-metrics-quote

How to Build a Content Framework for the Enterprise

When it comes to scaling an enterprise content marketing operation, it comes down to 3 crucial steps.

Why do marketers constantly feel behind the 8-ball? Maybe it's because we're constantly chasing after new trends and channels, rather than focusing on creating content customers truly value.

Why do marketers constantly feel behind the Maybe it's because we're constantly chasing after new trends and channels, rather than focusing on creating content customers truly value.

Content marketing is creating, sharing, curating and distributing relevant and valuable content. #ContentMarketing

10 Steps to Creating an Effective Content Mix Content Marketing Institute 10 Content Marketing Secrets That Will Improve Your Social Campaign.

Six Types of Content and Why You Should Mix it Up! Part One

Wondering what types of content you should create to build a content marketing plan? We've got you covered with some suggestions.

In the content marketing industry, we spend a lot of time thinking about strategy—that very important phase in our content planning process where we figure out what content we need to create, why we need to create it, and who we’re creating it for.  But having a solid content strategy in place isn’t enough. Marketers must develop a workflow that outlines exactly how that well-planned content will be produced and published.

How to Create a Content Marketing Workflow

In the content marketing industry, we spend a lot of time thinking about strategy—that very important phase in our content planning process where we figure out what content we need to create, why w…

See the big returns Kapost customers get from a content operation.  Marketers are plunging millions of dollars into investments at the top, middle and bottom of the sales funnel. But without a content marketing operation to fuel these investments, they're at risk of becoming expensive failures. Get these two whitepapers and see how leading enterprises are building content operations to optimize their integrated marketing channels, and seeing big ROI.

The Need and ROI of a Content Marketing Operation

4 Ways Quality Content Improves SEO Rankings

4 Ways Quality Content Improves SEO Rankings

How high quality, relevant content with semantically comprehensive wording is the way to improve SEO rankings.

Trick or Tweet! 13 Tweetable Content Marketing Tips

Check out these 13 content marketing tricks.

inbound.org is where the cool kids find their inbound marketing news. Inbound is Reddit for SEO, PPC, social, local, content, blogging, etc.

inbound.org is where the cool kids find their inbound marketing news. Inbound is Reddit for SEO, PPC, social, local, content, blogging, etc.

8 Tips to Grow Your Business Using Social Media

8 Tips to Grow Your Business Using Social Media

Social media is essential in today's market, but to harness it effectively, you need to have a detailed plan.

How to market your business with Foursquare. #socialmedia  http://www.punchbugmarketing.com/how-to-market-your-business-with-foursquare/#

Foursquare for Business

Content Marketing - strategie

Learn how front-end and back-end content strategists operate and why they must work together – Content Marketing Institute

An important component of content planning is #SEO—or Search Engine Optimization—and keyword planning.  Search Engine Optimization is the process of affecting the visibility of your site from search engines. Through strategic keyword planning, your #business will not only become more visible through search engines, but attract the right kind of buyers.

Planning a Content Strategy with SEO in Mind

An important component of content planning is SEO—or Search Engine Optimization—and keyword planning. Search Engine Optimization is the process of affecting the visibility of your site from searc…

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