Quick hit for Friday. I saw this outdoor ad for Kit Kat and wanted to share it. The ad is a park bench disguised as a giant Kit Kat bar, with the line "Have a break. Have a Kit Kat." It is a great idea and I like the execution of the ad, as the…
NON TRADITIONAL AD: Guerrilla Marketing. The kissing point is very French romantic style. I wish I know what the whole campaign idea is. If it says the same thing as the big idea says, this guerrilla is a cool idea.
I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.
"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
Comedic design by Saatchi Saatchi Indonesia for Panasonic's nose hair trimmer. The billboards were built around actual wires and poles in Indonesia to amusingly advertise the need for the device and showcase its safety cutting system.