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the evolution of social media info

The 80/20 Rule for Branding, Social Media & Email Marketing

You’ve probably heard of the 80/20 rule for business. You know, the one that says 20% of your efforts should result in 80% of your profit. Well, I’m here to extend this notion for specific areas within your business. This magic number can also be applied to your brand, your social media marketing, and your email marketing. YOUR BRAND Ask any marketer or brand strategist and they will tell you that a great brand divvies up like this: 80% strategy and 20% visual. So, why do so many businesses…