Reuben McMahon

Reuben McMahon

Reuben McMahon
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Distorted reality: campaign raises awareness of living with Atraxia | Desktop

TBWA – Campaign for Ataxia UK, art directed by Paul Belford, features distorted images of sufferers of the condition shot by photographer Rankin

Distorted reality: campaign raises awareness of living with Atraxia | Desktop

Photographer Rankin, art director Paul Belford and TBWA London have launched a powerful poster campaign for charity Ataxia UK that aims to raise awareness of the rare genetic disease.

Distorted reality: campaign raises awareness of living with Atraxia | Desktop

TBWA – Campaign for Ataxia UK, art directed by Paul Belford, features distorted images of sufferers of the condition shot by photographer Rankin

Distorted reality: campaign raises awareness of living with Atraxia | Desktop

TBWA – Campaign for Ataxia UK, art directed by Paul Belford, features distorted images of sufferers of the condition shot by photographer Rankin

Distorted reality: campaign raises awareness of living with Atraxia | Desktop

Photographer Rankin, art director Paul Belford and TBWA London have launched a powerful poster campaign for charity Ataxia UK that aims to raise awareness of the rare genetic disease.

Distorted reality: campaign raises awareness of living with Atraxia | Desktop

TBWA – Campaign for Ataxia UK, art directed by Paul Belford, features distorted images of sufferers of the condition shot by photographer Rankin