Jake Pearce
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create-breakthrough-comms-product-and-services-by-understanding-semiotic-codes by Jake Pearce - Semiotics Expert via Slideshare

create-breakthrough-comms-product-and-services-by-understanding-semiotic-codes by Jake Pearce - Semiotics Expert via Slideshare

Killwell is a hunting shop

Killwell is a hunting shop

We normally think of signs in a formal way - but in reality  anything is a sign.

This is an example of semiotics. These square images can be both icons and symbols of other ideas.

The American semiotician - Peirce's theory of how a sign works

Example: Semiotics Virtually anything and everything we see can be considered a sign - it's all a matter of perspective.

"Non" signs play with your head.

Embracing semiotics came with certain costs, but it left an intoxicating sense that the everyday world contained a secret layer of meaning that could be deciphered with the right key.

We normally think of signs in a formal way - but in reality  anything is a sign.

This is an example of semiotics. These square images can be both icons and symbols of other ideas.

Brands are sign systems - their meaning evolves over time.

Brands are sign systems - their meaning evolves over time.

There are great books that show the basics in pictures.

There are great books that show the basics in pictures.

Semiotics has implications for marketing

A look at the power and creative genius of visual communication, and its value in marketing and brand identity.

Everything is a sign - you read them subconsciously.Walk into a pizza restaurant you 'feel' what it is like. You have just 'read' all the signs around you - type of food, tables,types of wine and interpreted it - instantly you are a semiotician!

The Representamen: the form which the sign takes (not necessarily material); An Interpretant: not an interpreter but rather the sense made of the sign; An Object: to which the sign refers.

The Greimas square - meaning as a set of opposites - think male, female, not male not female

The Greimas square - meaning as a set of opposites - think male, female, not male not female

Signs come into different classes - typologies

Week Semiotics Revisited: You don’t wear clothes but clothes wear you.

Semiotics is the science of meaning from signs

This is an example of many semiotic symbols join together. A Semiotic symbol is something that can be interpreted as having a meaning, which is something other than itself, and which is therefore able to communicate.