For the launch of their Intuition Complete razor, Wilkinson Sword incorporated Pinterest placements into their digital strategy to test the effectiveness of the channel whilst also extending the campaign’s reach. The results? 74% decrease in cost per impression, 22% increase in completion rate and 6.7% increase in engagement rate. Smooooooth!
For #advertisers, the advent of #StreamingTV should be seen as something both positive and exciting, offering them a more effective way of #advertising via Television. The following #infographic takes you through the differences between Streaming and Traditional TV advertising, offering key #statistics that highlight the changing landscape along with the reasons why Streaming can be seen as a superior advertising method in terms of targeting and measurement.
Advertising across #digital channels is the most effective way of garnering and converting leads for #advertisers within the #education industry. This #infographic compiles some key #statistics which further highlight the reasons why #videoadvertising across #digitalchannels is so effective when targeting prospective student demographics.