Just Bread | King Arthur Baking: At King Arthur, we’re on a mission to change sandwich bread. In partnership with the Bread Lab, our bakers developed the ultimate loaf. Nutritious, wholesome, and great-tasting — without the artificial ingredients and additives often found in grocery store breads. What sandwich bread should be: Just Bread! Just Bread is baked daily in our Norwich, Vermont bakery and sold at our café, as well as local grocery stores.