Astrid & Miyu's flagship store. The new store will echo the brands contemporary, minimalist aesthetic taking inspiration from Swedish and Japanese design. Collections will be displayed against a clean, white backdrop with modern fixtures and fittings to compliment the brands elegant, feminine jewellery designs.
Fixtures : While your retail fixtures should mesh with your brand, they are not the focus of your store interior. Their purpose is to draw attention to your products so store visitors will be more inclined to purchase from you. As a result, your retail fixtures should make your products more appealing. For instance, retail fixtures that show products in use (i.e. fine china set out on a table) can help customers visualize how those products would fit into their lives.